McMindfulness: How Mindfulness Became the New Capitalist Spirituality (Repeater Books) NB Buddhist Studies

Gloablisation and all classes. i wonder how other major faith practices would have reacted to a book-cover taking their main spiritual leader and/or deity and adding this “art work” of Mr. McDonald to her/his likeness? i myself am a free speech militant, so am not thinking about protesting or banning or anything like that — though i did sigh and make a face. for our classes the larger point is the dollar sign at the core of globalisation (and hence, our age) that i put on our blackboard — everything can be bought and sold, everything can be monetised and commodified, even religious concepts like “mindfulness” …. and because the world has become globalised, one part of the globe, the wealthier side, can easily borrow (take? steal?) religious or other ideas from poorer parts of the globe. i haven’t read the book yet, but i am guessing the “Mc” is a shot not just at the capitalism of it, but also the distortion, superficiality — much like fast food is sort of food but also a superficial, lesser version. and the phrase “capitalist spirituality” is really interesting to me, well worth thinking of other examples. and remember, in our classes we resist and disobey this push towards either/or’s — on a global scale phenomenon like this must be critically analyzed. on the other hand, to me, if individuals in the West receive solace from even the most watered down versions of mindfulness, then i am glad for this. Professor Liang

MCMINDFULNESS: How Mindfulness Became the New Capitalist Spirituality (Repeater Books)

Ronald E. Purser, “McMindfulness: How Mindfulness Became the New Capitalist Spirituality” (Repeater Books, 2019)

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